
Network Solutions has been working with affiliates for a number of years. For quite some time, we struggled to figure out how we could help our affiliate partners best market our products. We decided that the best way to determine the optimal set of affiliate marketing tools was to turn to some of the most successful members of our affiliate network.
We first looked at these successful partners’ websites. We found that our most successful affiliates built websites that focused on a particular niche or customer segment rather than trying to direct traffic to a page with 20 affiliate links. Because they built sites that are focused on a clear topic, they gained strong rankings in Google, Yahoo and MSN for a niche but valuable keywords. In addition, a number of the most successful affiliate marketing partners were using pay per click affiliate tools to augment traffic and better market their sites. Finally, the most successful partners had websites that were well designed and optimized to maximize the conversion rate of visitors to buyers.
In speaking with these partners, we learned that there are a few key tools that influenced their overall satisfaction with the affiliate programs and companies they work with.
First, they told that the best affiliate program
provides strong pay per click affiliate marketing tools. We listened and now provide a
comprehensive tool kit for affiliate marketers who would like to employ a strategy
for marketing their website that includes pay per click campaigns.
Second, they told us that they didn’t want to spend a great deal of time learning every single
detail about all of our products. In order to build good websites for our hosting affiliate
program, ecommerce
affiliate program and all of our other
affiliate programs. They wanted affiliate website
templates that looked professional and were already populated with our product information.
Third, they told us that they wanted affiliate data feeds
so that the information and details about all of the products that they offered on their website could be automatically augmented
and updated.
We knew that third party, trusted commission tracking and reporting would be essential to continue to grow the best affiliate program in the web services industry. As a result we went looking and found that Commission Junction is one of the most well known providers of reliable affiliate tracking and reporting. We work with Commission Junction to ensure that every single sale you make is tracked and commissions are paid on time.
We listened and have begun to build a robust set of affiliate marketing tools to meet these needs.