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Tip of the Month - E-Mail Marketing!
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Are you collecting customer e-mail addresses? If not, stop what you’re doing and add an opt-in e-mail link to your site immediately! E-mail marketing is the most effective way to stay in contact with your existing base and a great way of building customer loyalty. You’ll be able to focus your efforts on those customers who are genuinely interested in your products and, in most cases, who have purchased before. These are exactly the customer’s you’re looking for!
To get sign-ups going, incentivize visitors by offer something free! A monthly newsletter, highlighting specific products or services, free coupon codes, or anything you can think of that will gauge those interested. Once addresses are collected, you’ll be able to build a strategy on best ways to boost performance. Good luck!
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