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Tip of the Month - Content, content, content!
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We wanted to revisit the importance of content on your web site when optimizing for search engines. Below are three very important factors to consider when writing content:
Keep it unique - As web sites compete, search engines are looking for more and more unique content on your site. Keep the information relevant and straight to the point. Also, the more interesting it is, the longer you'll have the reader's attention.
Regular updates - Put together a forum or blog to keep things fresh. This is an opportunity write without being right or wrong - it's your opinion! Search engine spiders will keep coming back to crawl your site whenever they see new content, which in turn, can help your rankings.
500 to 1000 words - 500 to 1000 words on your Web site is a good amount to capture the important factors of any topic; it's also the right amount to get found by search engine spiders. When writing your copy, make sure it's keyword phrase rich! Without enough content containing the right keywords, chances of securing high search engine rankings are slim.
In short, always remember that content is king!
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